2024-2025

Modern Event Furniture (MEF Design) is a Montréal-based furniture manufacturer specializing in high-end, modular furniture for the event and rental industry. Their designs blend functionality, durability, and contemporary aesthetics, catering to event professionals seeking versatile and stylish solutions.

I was responsible for producing their 2025 product catalog, a comprehensive 120-page publication showcasing MEF’s latest collections, finishes, and custom capabilities. This involved organizing and presenting a diverse range of furniture families, ensuring a clear visual hierarchy, and maintaining brand consistency across all assets.

In addition to the catalog, I developed marketing materials such as brochures, digital ads, and social media assets to strengthen MEF’s brand presence. I also designed trade show visuals, including booth graphics, signage, and promotional materials for major industry events like The ARA Show. My role encompassed art direction, layout design, and production oversight to deliver compelling, polished assets that aligned with MEF’s premium brand identity.