● ● ● /selected-work

Passkey

Vancouver, British Columbia
2022-

passkey is an experimental music label and live event series i co-founded with longtime collaborator Adam Nickel, operating between Vancouver and Montreal.

we handle the full scope internally: release management, merch production, show organization, and live event execution.

as design director, i lead all visual output across the label, including posters, physical packaging, web, and social content. each release—cassette, cd, or vinyl—is treated as a complete visual system, with direction shaped by the tone of the music and the constraints of the format.

beyond visuals, i contribute to structuring releases and ensuring consistency across platforms such as Bandcamp and collaborations with outlets like HKCR.

passkey operates as both a label and a framework for experimental work, supporting artists whose projects require close attention to both sound and visual identity.

Sugarland
sugarland.ca

Montréal, Quebec
2025-

led brand identity through a custom logo derived from the founder’s grandmother’s handwriting, translating a personal reference into a distinctive, scalable mark.

launched the brand’s first direct-to-consumer platform, establishing an online sales channel and enabling both immediate purchases and custom project inquiries.

defined a minimal visual system and hierarchy tailored to jewelry retail, prioritizing product visibility, clear pricing, and long-form browsing without distraction.

balanced simplicity with flexibility, ensuring the site could support both standard product sales and bespoke orders without compromising clarity.

produced CAD files and translated owner-provided concepts into manufacturable jewelry pieces, supporting custom work and expanding the product offering.

managed ongoing site maintenance and updates over X months, maintaining consistency while adapting to new products, assets, and evolving needs.

developed a full set of branding assets and provided continued direction for product photography, aligning all outputs under a cohesive visual standard despite changing constraints.

Modern Event Furniture / MEF Design / Prunelle

Dorval, Quebec
2024-2025

Directed the end-to-end creative direction for two distinct brands, serving as the sole designer responsible for all branding, web, print, and marketing collateral.

Redesigned the e-commerce experience to streamline product discovery, utilizing wireframing and updated user flows to simplify complex site navigation.

Managed the complete design and production cycle of a ~120-page annual catalog, coordinating high-volume content across multiple categories while maintaining layout precision.

Developed a comprehensive visual taxonomy for over 100 finishes and materials, creating a logical system to communicate technical product variations to customers.

Maintained a consistent brand voice through the rapid creation of digital and print marketing assets for seasonal launches and product updates.

Navigated high-volume production schedules by managing simultaneous workflows for web and print, ensuring a unified visual system across all platforms.

Verso

Toronto, Ontario
2025 -

designed and led the visual identity and product experience for a competitive pvp platform supporting multiple games and match formats.

developed a cohesive brand system and scalable ui designed to handle varied user flows, game types, and future expansion without losing consistency.

led the project end-to-end, covering brand identity, product ui, and web experience from concept through execution.

structured core user flows including account creation, match setup, and game selection, prioritizing clarity and ease of use under real constraints.

established a consistent system for layout, typography, and components, enabling repeatable patterns across the platform.

balanced visual identity with usability, ensuring the product remained functional and clear rather than purely conceptual.

prepared and organized production-ready assets to support ongoing iteration and feature expansion.

managed multiple concurrent features and flows while maintaining a unified visual and interaction system.

focused on scalable ui/ux, long-term system consistency, and execution within technical and product constraints.

Curo Cannabis

Vancouver, British Columbia
2022

curó is a Vancouver-based cannabis company focused on curing and aging processes that refine product characteristics and elevate overall quality.

through evolve branding, i led the development of an updated visual identity, establishing a more refined and contemporary brand system aligned with their emphasis on craftsmanship.

i designed and built the website end-to-end, focusing on clear structure, smooth navigation, and a user experience that communicates their process without overcomplication.

alongside the site, i developed a set of branding assets used across digital and print, maintaining consistency and reinforcing their positioning as a premium product.

view the development site here

Foresse

Vancouver, British Columbia
2025 -

foresse is a Vancouver-based fashion brand focused on clean silhouettes and forward-looking design.

worked closely with the founders to develop a complete visual identity, starting with the logo and extending into packaging, lookbooks, web, and social assets.

built a refined and flexible brand system designed to evolve over time while maintaining a consistent and recognizable presence.

aligned the visual direction with the product itself—minimal, modern, and confident—ensuring cohesion between the clothing and how it is presented.