2022 -

Passkey is an experimental music label and show series based in Vancouver and Montreal, founded by myself and Adam Nickel.

As the co-founder and design director, I was responsible for creating all visual assets, including posters, marketing materials, social media content, and packaging for physical releases. I also managed the production of cassettes, CDs, and vinyl, ensuring high-quality, cohesive branding across all formats.

Beyond design, Passkey supported and hosted creative acts through release management, streaming distribution, and merchandise production, alongside organizing and producing live events.

Using platforms like HKCR and Bandcamp, Passkey reached a global audience of over 10,000 combined listeners and attendees, fostering a unique space for experimental music and emerging artists.

Back